01
List your products
Form Performance, Superblend and Pureblend in the planogram — the same packs shoppers know from healf.com.
Exclusive StoreFront · Physical retail
Healf on the
shop floor.
A fully branded machine rollout — Form Nutrition and your hero range in high-intent venues, with retail media and measurement built in.
Fully branded machinesStoreFront
Featured at PoPForm
Plan · book · measureConnect
Digital product bridgehealf.com
In collaboration with Bright.Blue
Introduction · Connect platform
Connected retail — physical, digital, media & data.
1,000+ devices nationally · 22.6M+ monthly impressions · fully managed campaigns with first-party vend data on every transaction.
Your brand
From healf.com to the shop floor.
Healf has built trust in Eat, Move, Mind and Sleep — Form Nutrition, performance protein and curated wellness. Physical retail extends that story where high-intent shoppers already spend.
Feature Form Performance, Superblend & hero SKUs on-machine
Bridge trial in-gym to healf.com subscriptions & bundles
Own the category with an Exclusive StoreFront — not just a listing
Retail media · First half
What is your objective? We run the rest.
The same objective-led playbook from the Bright.Blue retail media deck — tailored to Healf’s growth in physical retail.
Awareness
Build brand & Healf Zone
High-impact DOOH in gyms and travel — Form and curated edit front and centre.
Conversion
Boost Form & protein sales
Category lead, product boost and checkout takeover with live uplift reporting.
DTC bridge
Drive eCommerce & subscription
Digital Product Connect → healf.com collections, bundles and Healf Zone.
Launch
New flavours & NPD
Pilot on one StoreFront, read results, scale across the estate.
In-gym · Point of purchase
Your brand on the machine.
Full-screen retail media on Healf-branded devices — Form Performance hero, curated wellness edit, and Healf storytelling on the Bright.Blue interactive screen.
Gym visits / month6.5M+
Post-workout momentPoP
Featured hero SKUForm
Vend attributionLive
Media products
Every placement — Healf creative.
Full-funnel retail media on the Bright.Blue screen — DOOH, banners, category lead, pop-ups and PDP visuals, with Form and Healf products rotated across adverts.
Digital Product Connect → healf.com
Managed on Connect
Creative refresh included
Closed-loop reporting
Flagship · Machine rollout
Exclusive StoreFront —
Healf’s store, on the floor.
A fully wrapped Bright.Blue machine — Healf branding, Form Nutrition range in the coils, and every banner owned by your team. Digital Product Connect lands shoppers on healf.com for subscription and bundle growth.
Full physical refurb + on-screen takeover aligned to Healf artwork
Curated planogram: Form Performance, Superblend & complementary SKUs
Pilot one venue → scale across gyms, travel and universities
Digital Product Connect
From the machine to healf.com
QR-led journeys to Form Nutrition and Healf Zone — bridging in-location trial to the storefront URL you already invest in.
healf.com/collections/form-nutrition as the digital SKU
Setup, trafficking & QA managed on Bright.Blue Connect
Scan, order and subscription events reported alongside vends
Bright.Blue Connect
Plan, book and measure — everything that comes with it.
Real-time analytics, A/B testing while live, and ROI tied to tills — the measurement layer Healf should expect from a flagship StoreFront rollout.
What you get
- Reach — footfall & impressions by venue type
- Sales — SKU-level vends & incrementality
- Media — placement delivery & creative rotation
- Digital — QR scans & connect-through to healf.com
- Optimisation — test, learn and refresh mid-campaign
Commercial · Discussion points
Collaborating on rollout & funding.
Healf × Bright.Blue — a partnership to fund and deploy physical retail, not a one-off media buy. Bright.Blue’s model is built to co-invest in branded StoreFront rollouts with strategic brand partners.
What we can explore together
- Shared investment in Exclusive StoreFront machines & refurb
- Listing, media and replenishment wrapped in one plan
- Performance gates before scaling estate-wide
- UK launch first — extension to Europe and the US
Bright.Blue’s unique model
Commerce + media on one device means we can structure funding around real sales and measurable ROI — aligning Healf’s DTC economics with physical retail expansion.
- Flexible commercial structures by phase
- Transparent reporting on Connect
- One team from brief to live optimisation
Bright.Blue machine types
Tailor the machine to the site.
Not every location needs the same format. We match Hyperion, Europa and Blinx to footfall, space and range depth — so Healf can maximise impact per venue.
Hyperion
Flagship large-format StoreFront — maximum visual impact for travel, malls and anchor gyms.
Europa
Core connected retail unit — balanced range and screen estate for high-throughput sites.
Blinx
Compact footprint for tight concourses, studios and secondary locations — trial and top-up missions.
Plan with Healf
Come to the office — see the machines.
We’ll walk Healf through every Bright.Blue machine type live — Hyperion, Europa and Blinx — and align on funding, venues and Phase 1 StoreFront creative.
Working session agenda
- Hands-on machine tour & format selection by site type
- Planogram: Form + hero Healf SKUs from healf.com
- StoreFront wrap & on-screen creative approval
- Funding structure & phase 1 (100 machines)
- Joint venue map — Bright.Blue + Healf introductions
What to bring
- Brand guidelines & latest Form pack shots
- Priority collections & commercial targets
- Healf venue / partner list for co-selling sites
- Healf Zone & DTC landing preferences